About the Role
The Social Media Manager will generate engaging creative content for the OU’s social channels. They will particularly focus on the OUs growing social channels and short-form video content as part of delivering greater reach plan and reaching new key audiences.
The role will play a key creative part in contributing to OU external communications campaigns and will advise on channel engagement and campaign delivery.
They will work as part of a community of communications professionals who will have responsibility for day-to-day social media activity and community management. It will work across the nations, faculty, marcomms and other units in encouraging their creation of ‘social ready’ content.
In addition, the role will advise key university practitioners, in other units and faculties, on social media best practice, policy and delivery.
Key Responsibilities
• Create, and share content, across core university accounts with a focus on communications objectives including delivering the greater reach plan and other key strategic plans.
• Leading on the generation and curation of short-form video content for growth social media channels such as TikTok, Instagram and Youtube.
• Playing a creative role in developing campaigns in conjunction with colleagues across Marcomms, ensuring they are high impact, reach key audiences and deliver OU key messages.
• Keep abreast of new and emerging social media advancements, ensuring that best practice knowledge is spread throughout the communications community.
• Working with colleagues in Brand and Campaigns and the wider external communications team to support community management.
• Supporting, as part of the wider communications team, on reputational management issues.
• Continuously improve social media output and performance by capturing and analysing campaign and social media metrics, utilising insights derived to make recommendations and acting on information in a timely manner.
• Feeding back insights into the overall Marcomms evaluation processes.
• Manage the delivery of any campaigns and projects to time and budget adhering to team and unit processes and governance structures.
• Ensure social media toolkits, policies and processes remain up to date and reflect trends in social media tools, applications, channels, design and strategy.
Skills and Experience
Essential
• Proven experience of working extensively within social media channels including, but not limited to, Twitter, Facebook, Instagram, LinkedIn and TikTok and creating multimedia content including short-form video.
• Prior experience of using social media channels to build engagement with key audiences and develop affiliated communities.
• Prior experience of planning, creating and implementing complex communications projects, across a wide media mix and developing content for integrated campaigns including video assets and live social media events.
• Experience of monitoring social media performance, providing analytics and measures for evaluating campaign performance, working with tools like Hootsuite and Brandwatch.
• Advanced skills in Microsoft Office, Adobe PhotoShop/Illustrator or similar, Adobe Premier Pro or similar video editing software, Canva.
• Excellent copywriting skills – a proven ability to write clear, engaging copy for different audiences and platforms.
Essential Requirements
To apply for this role please submit the following;
CV and supporting statement, up to 1,000 words, you should set out in your supporting statement why you’re interested in this role and provide examples of where your skills and experience meet the essential criteria for this role as detailed above.
Work location
It is anticipated that a hybrid working pattern can be adopted for this role, where you can work from home and the office. However, as this role is contractually aligned to our Milton Keynes office it is expected that you will attend the office at least twice per month, and in response to business needs.
Flexible working
We are open to discussions about flexible working. Whether it’s a part time, compressed hours or another working arrangement. Please reach out to us to discuss what works best for you.
Early closing date notification
We may close this job advert earlier than the published closing date where a satisfactory number of applications are received. We would therefore encourage early applications.
